The period of rock and wrestling gimmick was also pioneered by Vincent K. McMahon. During WrestleMania 1, McMahon launched cross promoting with MTV with various music stars like Alice Cooper and Cyndi Lauper starring at the pay-per-view. Wrestle Mania was colorful, bright, star-studded, and at times filled with appalling circus-like gimmicks. It became an annual event, while Hulk Hogan leads the WWF's golden age on camera.
WCW started pilfering talent from the WWF and Extreme Championship Wrestling (ECW). McMahon took action by creating new superstars in order to regain the ratings war; superstars like Bret Hart, Shawn Michaels, Razor Ramon (Scott Hall), and Diesel (Kevin Nash). Ultimately, CWC pirated most of these wrestlers.
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